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James Ward [Ward ADT]
Advanced & Emergency Response Driving Education Consultant
FutureQuals National Principal Assessor

I empower people to become the best drivers they are capable of being and assist them in achieving their driving aspirations through effective client centred learning and behavioural coaching methods.


With a career spanning 20 years of front-line emergency services industry experience and a subject matter expert as a consultant in advanced and emergency response driver education I truly believe in better standards having a proven track record for my passionate, personable, and professional approach to driver education specialising in advanced systematic police-method and behavioural techniques.


Having personally attended countless serious and often unfortunate fatal road traffic collisions where driver error has been a major cause, I have seen first-hand where the benefits of advanced and defensive driving techniques could have been used which would have prevented such incident in the first place. I truly believe that the techniques of advanced driving are ongoing and something that requires constant development to strive to be the best drivers we can through development of cognitive driver behaviour. 

  • FQ Level 6 National Principal Assessor Award for Emergency Response Ambulance Driving Instructor Development (CPD)

  • Cranfield University DriverMetrics Coaching Programme

  • FQ Level 5 Diploma in Education and Training (DET)

  • FQ Level 4 Diploma in Emergency Response Ambulance Driving Instruction (L4DERADI)

  • FQ Level 4 Award in Internal Quality Assurance (IQA)

  • HABC Level 4 Certificate in Education and Training (CET)

  • HABC Level 3 Certificate to Assess Vocational Achievement (CAVA)

  • RoSPA National Diploma in Advanced Driving Instruction (Dist.)

  • Metropolitan Police Advanced Driver (Pursuit: Level 1)

  • FQ Level 3 Certificate in Emergency Response Ambulance Driving

  • DVSA Approved Driving Instructor (ADI) - Highest Grade A (51/51)

  • DVSA Official Register of Driving Instructor Trainers Principal

  • DVSA Registered Fleet Driver Trainer

  • DVSA Registered Fleet 'Train the Trainer' Approved Instructor

  • DVSA Pass Plus Approved Instructor

  • Metropolitan Police Advanced Vehicle Examiner (PG9)

  • City & Guilds 3921 in Motor Vehicle Inspection (Police Officers)

  • RoSPA RosQual Level 3 Award In Advanced Driving

  • EdExcel BTEC Level 3 Award in Advanced & Defensive Driving

  • RoSPA Gold & RoSPA Approved Tutor

  • IAM Special Assessment & IAM F1RST Certificates

  • DIAmond Advanced Motorists - Special Test Certificate

  • Metropolitan Police Motorcyclist

  • DVLA HGV Class 1 (C+E) & PCV Entitlements (D+E)

  • DVSA Certificate of Professional Competence (CPC)


I am proud to be a member of The Royal Society for the Prevention of Accidents (RoSPA) Advanced Drivers and Riders (RoADAR), The Institute of Advanced Motorists (IAM) RoadSmart and The Motor Schools Association of Great Britain (MSA GB). 


I am committed to my Continued Professional Development (CPD) and regularly attend refresher training as well as standardisation meetings to ensure I keep my knowledge current and up to date with industry standards and relevant legislation within my specialist area.

James Ward - WardADT
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